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Press inquiries

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The Ankor philosophy

SEE · RENEW · TRANSFORM

  1. 01

    SEE

    See the truth about how you're actually living.

  2. 02

    RENEW

    Reflect, realign, and make small intentional choices.

  3. 03

    TRANSFORM

    Watch those small choices become meaningful change.

Romans 12:2 reminds us that transformation begins with the renewing of our minds.

Logos & identity

The Ankor logo.

The files most stories need, as SVG and PNG. The zip holds every version, including the wordmark and the one-color app icon.

Download all logos (.zip)
  • Primary logo
    Primary logoLight backgrounds
  • Primary logo, reversed
    Primary logo, reversedDark or photographic backgrounds
  • Stacked logo, reversed
    Stacked logo, reversedSquare and centered layouts
  • App icon
    App iconAvatars and small spaces
Color

Brand colors.

Foundations

Deep navy tones used for all primary branding and logos.

Accent

Gold, the brand's primary point of visual expression.

Neutrals

Supporting tones for text, labels and light surfaces.

Tap a swatch to copy its hex value.

Usage guidelines

Keep it simple.

Strong brands get stronger through consistency. These are intentionally easy rules for outside partners to follow.

  • Do

    Give the logo breathing room.

    Leave clear space around the mark equal to at least the height of the star's center shape.

  • Do

    Choose the version with strongest contrast.

    Use the navy mark on light backgrounds and the white mark on dark or photographic backgrounds.

  • Don't

    Redraw, stretch or restyle the mark.

    Do not alter proportions, add effects, change the star geometry or recreate the wordmark manually.

  • Don't

    Place it over busy imagery.

    If the background competes with the logo, use a quieter crop, overlay or solid brand field instead.

Typography

Clear before clever.

  • LiterataThe Ankor name

    Ankor

  • LiterataQuotations

    “The truth will set you free.”

  • InterHeadlines, body copy and interface

    Technology should help people see more clearly, live more intentionally, and spend more of their lives on what matters most.

  • InterThe tagline

    SEE · RENEW · TRANSFORM

What is Ankor?

Approved descriptions

Please describe Ankor in our words.

One sentence

Ankor is a faith-centered AI life companion that helps people see how they're actually living and make intentional changes toward the life they want to live.

Short description

Ankor brings together the digital signals of everyday life to help people understand where their time and attention are actually going. It helps users reflect on what the data reveals, make small intentional adjustments, and see their progress over time.

Full description

Ankor by Today Matters is a faith-centered AI life companion that helps people see how they're actually living and make intentional changes toward the life they want to live.

We have more technology, more information, and more data about our lives than any generation in history. Yet many of us have less clarity about how we're actually living. Our calendars know where we planned to be. Our phones know where our attention went. Our watches know whether we exercised. The data already exists. The problem is that we can't see the story it's telling.

Ankor brings together the digital signals of everyday life to help people understand where their time and attention are actually going. Built around a simple framework (See, Renew, Transform), it helps people see the truth about how they are living, reflect and realign through small intentional choices, and watch those choices become meaningful change over time.

Today Matters was founded by Paul "Gravy" Graeve, who spent nearly two decades with The Data Group helping companies use data to see what's true and make better decisions. Its mission is to redeem technology to help people live more intentionally. Today Matters is the company and platform. Ankor is the AI intelligence at the heart of the Today Matters experience.

Story ideas

Five stories worth telling.

Angles for journalists, podcasters, creators, ministries and conference hosts.

  1. Your Phone Knows More About How You Spend Your Life Than You Do.

  2. We've Used Data to Transform Businesses. Can We Use It to Transform Ourselves?

  3. Can AI Help Us Spend Less Time With Technology?

  4. The Christian Technology Company Trying to Redeem Technology.

  5. What If AI Didn't Want More of Your Attention?